Skip to content

Integrations: Overview

Welcome to Basin's integrations documentation! This section covers everything you need to connect your Basin forms with other apps and services. Whether you want to send data to a CRM, trigger automated workflows, or populate spreadsheets, Basin's flexible integration options make it easy to streamline your workflows.

Our integrations are designed to be powerful yet simple to set up, allowing you to connect Basin with the tools you already use without complex development work.

What You'll Find in This Section

Here's a roadmap of our integration guides and what each one covers:

  • Overview (This Page): You are here! This page provides an introduction to Basin's integration capabilities and guides you through the available documentation.
  • Webhooks: Learn how to use Basin's powerful webhook system to send form data to any external service. Includes support for JSON, form-encoded data, and custom payload formats with specialized integrations for Customer.IO, Microsoft Teams, MailerLite, and Pardot.
  • Zapier Integration: Connect Basin to 1,400+ apps using Zapier's automation platform. Automate tasks like adding contacts to your CRM, sending notifications, or updating spreadsheets whenever you receive form submissions.
  • Webflow Integration: Seamlessly integrate Basin with Webflow sites using our dedicated Webflow App/Designer Extension, BasinJS, or manual setup methods. Perfect for exported Webflow sites that need form handling.
  • Microsoft Teams Integration: Send form submissions directly to Microsoft Teams channels using incoming webhooks. Keep your team informed of new leads and submissions in real-time.
  • Mailchimp Integration: Automatically add form submissions to your Mailchimp lists for email marketing campaigns. Supports both single and double opt-in workflows with field mapping capabilities.
  • Google Sheets Integration: Send form data directly to Google Sheets for easy data management and analysis. Automatically populate spreadsheets with new submissions.
  • WordPress Integration: Complete guide for integrating Basin with WordPress sites using BasinJS, Contact Form 7, Gravity Forms, or custom HTML forms. Solve common WordPress form problems like email deliverability issues and plugin bloat.
  • Shopify Integration: Enhance your Shopify store's contact forms with Basin's advanced features including custom webhooks, file uploads, and automated workflows that go far beyond Shopify's default limitations.
  • Make Integration: Connect Basin with Make.com (formerly Integromat) to create powerful visual automation workflows without code.
  • Integrately Integration: Use Integrately's simple automation platform with pre-built templates to connect Basin with 1000+ apps using one-click setup.

Integration Approaches

Basin offers multiple ways to connect with external services:

Direct Integrations

Pre-built integrations that require minimal setup: - Mailchimp: Automatic list management with field mapping - Google Sheets: Direct data export to spreadsheets - Microsoft Teams: Real-time notifications to team channels

Webhook System

Flexible webhook system for custom integrations: - JSON Payloads: Standard data format for most APIs - Form-Encoded Data: Traditional form submission format - Custom Templates: Build your own payload structure - Specialized Formats: Pre-configured for Customer.IO, MailerLite, Pardot

Automation Platforms

Connect to thousands of apps through automation services: - Zapier: 1,400+ app connections with visual workflow builder - Make: Advanced automation scenarios with complex logic - Integrately: Simple automation with pre-built templates

Platform-Specific Solutions

Tailored integrations for popular platforms: - Webflow: Dedicated app and designer extension - WordPress: Plugin integration and BasinJS for lightweight solutions - Shopify: E-commerce specific form handling with advanced customization

Ready to Begin?

We recommend starting with the following approach:

  1. Need quick automation? Start with Zapier Integration to connect Basin with popular apps like Google Sheets, Slack, or your CRM using pre-built workflows.

  2. Want direct data export? Try Google Sheets Integration or Mailchimp Integration for immediate data synchronization.

  3. Using a specific platform? Check out Webflow Integration for Webflow sites, WordPress Integration for WordPress sites, Shopify Integration for e-commerce stores, or Microsoft Teams Integration for team notifications.

  4. Need custom integration? Explore Webhooks to send data to any external API with custom payload formats.

Getting Help

Each integration guide includes: - Step-by-step setup instructions - Configuration options and best practices - Troubleshooting tips for common issues - Example payloads and code snippets

Once you've set up your first integration, you'll have the foundation to connect Basin with any service in your workflow, creating powerful automated processes that save time and reduce manual work.

Happy integrating!